In 2022 Match Group outsourced its moderating from the US to Guatemala, which seems to correlate to a spike in the number of subscribers they began to permanently remove. What's interesting is that, all that's needed for a member to be removed, is for another member to press the report button on your profile – which has led to so called 'revenge reporting' or weaponised reporting, ie, an ex sees you and presses the report button. Not only does that remove the member from that particular app, but they are now permanently removed from all of Match Groups apps – for life. No warnings or temporary blockages.
Interestingly Match Groups share price has fallen by over 80% from 2022, and they recently announced they lost over 750k paying subscribers. Every second or third post on most dating subreddits like r/Swipehelper are now posts on this topic – usually from a paid subscriber.
From a business/financial perspective I am trying to work out what their thinking process is. Keen to hear others thoughts on this as well.
Now obviously if someone does something criminal, they need to be permanently removed. But why not have a system where there is a warning first, and then temporary blocks of increasing length like how Facebook operates?
