Dutch bros opened 2/9/2024 in Orange County California; two months later it still has a line through the parking lot every day.
BROS has been stuck in the 30s since mid 2022. In 2023 they finally became profitable.
The huge lines (literal lines of people) is flashing a buy to me but the moving averages not so much.
Thoughts on if BROS a buy and if there’s room for this brand to compete with gorilla Starbucks? (Dutch bros has 830 locations.
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