Can HP stock price be influenced because of Formula 1 partnership?

It has been anounced that HP is the new lead partner for Ferrari team in F1. Is it safe to assume it might kick in a bit to the stock because of it? So far only core fans know, but Ferrari is hinting for a special livery and the announcement looks to be quite a big one. New to stocks so I am asking in general if event as such can influence the stock price or not.



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