https://9to5google.com/2024/03/17/gemini-apple-iphone-talks/
According to Bloomberg, there are “active negotiations to let Apple license Gemini, Google’s set of generative AI models, to power some new features coming to the iPhone software this year.” Apple has also talked with OpenAI, which powers Microsoft’s AI capabilities.
Apple is specifically looking to partner on cloud-based generative AI, with today’s report citing text and image generation as examples of what Gemini could be used for. At the same time, Apple is working on offering its own on-device AI models and capabilities with the upcoming iOS 18 release.
The discussions are still underway, and it’s unclear how the AI agreement will be branded. This would be a significant expansion of the existing relationship — default search engine — between the two companies.
Looking at the rest of the industry, Google announced a partnership with Samsung in February to have Gemini power summarization features in the Galaxy S24’s notes and voice recording apps, as well as keyboard. Samsung is also using Imagen 2 text-to-image diffusion for a generative editing feature in the photo gallery app. Those features all require server-side processing, but Samsung is also using an on-device version of Gemini.
Google offers Gemini in three sizes, with Pro being used by most first and third-party apps. Gemini 1.0 Pro powers the free version of gemini.google.com, while 1.0 Ultra is used in the paid Gemini Advanced tier.
