So, say I want to buy CSCO. There are call options with a strike price of $35. It’s currently trading around $47. Why wouldn’t I buy (and exercise) the call option? Ok, so I actually did this… and when I called Fidelity to exercise early, he said I’d be better off selling the calls and just buying the stock from the open market. I really don’t use options, so I’m wondering how he figures that. Seems to me it would be better to have 300 shares at cost basis of $35. Is that not the case? The option contract has only gone up by about $1.00